Our Staff Members are truly teachers of life and soccer! Our Directors and Coaches are knowledgeable, loving, kind, caring, ethical, intelligent, dedicated, fun mentors of great character and soccer ability. Parents love the many unique, positive ways in which our coaches get children to learn difficult skills, work hard and achieve their potential. Our trustworthy staff work to a "One of a Kind" proven curriculum.


Owner and President

Phone: (479) 372-4860 X 700



Legends Program Director

Phone: (479) 372-4860 X 702



HappyFeet Assistant Director

Phone: (479)-372-4860 X 706



HappyFeet Assistant Director

Phone: (479)-372-4860 X 701


Phone: (479) 372-4860 X13


Owner & Operator, Matt Holdaway has played soccer and worked with children his entire life. Matt played soccer at William Jewell College in Kansas City, helping his team become NAIA Heart of America Region V Champions and reach the Final Four of the 2006 NAIA National Tournament.

The majority of his youth soccer experience was marked by coaching styles focused on one and two-touch passing, emphasizing winning at all cost. It was not until college that Matt was first exposed to playing a style of soccer that emphasized the skill and footwork of the individual player. This past experience adds to Matt's passion for coaching the HappyFeet Legends way.

Matt has a passion for people. He loves working with kids of all ages, helping them to develop into confident, highly-relational young men and women. This has been a theme throughout his life. From church-work and mission trips, to working in orphanages and soccer camps, he has always found life in giving to younger generations.

Matt continued that journey of service to younger generations by joining the HappyFeet Legends organization in Kansas City. It was there that Matt’s passion for developing children and his love for the game of soccer were united. As he studied and experimented with coaching the HappyFeet Legends way, he became more and more confident that focusing on the primary skill of individual foot work was critical to developing children into both brilliant players and people. Matt then had the opportunity to experience running HappyFeet operations during his time as the HappyFeet Program Director for the home office in Kansas City. This responsibility helped prepare him for the transition to operating multiple HappyFeet Legends franchises.

Over the past 10 years, Matt has helped grow a team that operates HappyFeet Legends programming in NW Arkansas, Springfield MO, and Nashville TN. Through the addition of key support positions and systemizing many administrative tasks, we are able to allow our local Directors and their team of coaches to focus solely on what is most important - positively impacting the lives of children in our programs through soccer, the HappyFeet Way!

Phone: (479) 372-4860 X 12


Max von Rabenau grew up in Glen Ellyn, IL. where he played Junior Varsity and Varsity for his high school soccer team at Glenbard West. He has traveled around the world and played soccer in different countries - Romania, Spain, Portugal, Brazil, Sweden, and Belgium. Found a profound love for the sport and continues to play, teach and learn from the game. After his travels, he then attended Colorado Mountain College and earned All-Regional Player Award for both years attended. Where he then transferred to University of Portland to focus his studies on Philosophy

and French. 

In his second year in Portland, he was hired by the Portland Timbers as a camp coach and started to coach for a local club in Vancouver, WA. In 2015 and 2018 Max was awarded "Coach of the Year"

by the Portland Timbers, and promoted to a Regional Training Center Director and Olympic Development Assistant Coach. During his time in Portland, Max completed his USSF National B License, his USC National Premier Diploma, and National Youth License.

Phone: (479) 372-4860


Soccer has always been a part of Jorge’s life. He started playing at age 3 in North Carolina and played all through High School at Rogers High School. During his years at RHS Jorge was an All-State Player. His senior year He tried out for Sueno Alianza De Futbol and was invited to play with 7 teams from the Liga MX. From there Jorge Played second division with Pachuca FC and with Texas Rush Soccer in the US Development Academy League. He recently finished his playing run at Ecclesia college and graduated with his Bachelor's degree. He is passionate about the sport and is excited to share that passion with the players and families that are a part of HappyFeet. He believes soccer had such a positive impact on his life, Jorge cannot wait to give your child the same genuine experience!

Phone: (479) 372-4860 X 701


Soccer has always been a part of Ana’s life. She started at a young age and played all through High School at Bentonville High School. She is passionate about the sport and is excited to share that passion with the players and families that are a part of HappyFeet. She believes soccer had such a positive impact on her life, she cannot wait to give your child the same genuine experience! When she's not working she loves spending time with her family and chasing around her adorable son, Brody who will finally be old enough for little toes in the fall!